Interpretation of the client's brief- requirements
I interpreted that the requirements for the brief have me pitching a music magazine aimed for the North London music scene to a representative of the media industry. This will be done by creating an array of aims and objectives as well as visual representations such as mood boards, spider diagrams, a front cover and a double page spread.
Explicit Requirements- Front cover and double page spread. Must be online and print based. Must be based in North London
Implicit Requirements- Vibrant music scene suggests younger target demographic
Open to Interpretation- Range of mediums is not specific so gives me free reign to express myself creatively
Initial ideas:
Idea 1: My first thoughts are that I should make my music magazine on an "artist" who performs Indie Rock (which is very prominent in North London and is played in venues such as the Dublin Castle which is located in Camden).
My primary target audience will be those in a social grade of A to C1 caucasian British males who are aged 35 to 55. This is because the majority of popular Indie Rock music was created in the 1970s and 1980s suggesting that the primary target audience grew up with the music and that they may want to read about how the genre is popular today. The secondary target audience would most likely be caucasian British males who are of social grade A to C1 and aged 15 to 25 as they may be interested in modern Indie Rock or enjoy the genre due to their fathers. The price would be 5 Pound Sterling as it would be a monthly issue magazine and is due to the target audience's social grade connoting that they'd get the pay to be able to afford the magazine. My double page article idea would most likely be an interview with the "artist" in a Q&A fashion. At the end of the interview of my double page spread there may be a review of the artist's new "album". As there aren't a large amount of Indie Rock magazines, I will most likely base my colour scheme on album covers of Indie Rock artists which would most likely result in the cover scheme being composed of browns and neutral colours
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| A mood board about the potential idea of my magazine being about a specific Indie Rock artist that I would feature |
The target audience would most likely be British Caucasian 12 year olds to 18 year olds in the A to C1 social grades who live in North London. The price of the magazine would most likely be 3 GBP as the main target audience would most likely be able to afford that due to their social grade and will most likely not be too expensive as their main source of income will most likely be pocket money due to their age. The content within the magazine will most likely be light hearted interviews with comedic artists in a Q&A fashion. Reviews of comedic albums may be at the end of the interviews. The colour scheme would most likely be light colours as the magazine is comedic and light. A name for the magazine could be 'The Nut Case'.
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| Mood board for my magazine potentially being about the Comedic music genre |
My primary target audience will be those in a social grade of A to C1 caucasian British males who are aged 35 to 55. This is because the majority of popular Indie Rock music was created in the 1970s and 1980s suggesting that the primary target audience grew up with the music and that they may want to read about how the genre is popular today. The secondary target audience would most likely be caucasian British males who are of social grade A to C1 and aged 15 to 25 as they may be interested in modern Indie Rock or enjoy the genre due to their fathers. The price would be 5 Pound Sterling as it would be a monthly issue magazine and is due to the target audience's social grade connoting that they'd get the pay to be able to afford the magazine. The content would most likely consist of interviews in a Q&A fashion with a person who works at the venue such as the bartender or the owner which would mainly be about their recent artists and their music in a light fashion. The colour scheme would most likely be similar to that of a Country magazine's (as there aren't many Indie Rock magazine's colour schemes I can draw inspiration from) and be composed of a large amount of shades of brown and neutral tones. An idea for the name could be the "Indie heirloom".
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| My ideas if I was to base my magazine on a music venue |
4. A discussion of the strengths and weaknesses of the different ideas
5. A conclusion
Doing my music magazine on the Comedic music genre will prove to be a challenge. This is because it will require me to take a large amount of photos for my front page and double spread. This may prove to be challenging as I will probably not have access to a large amount of participants. It may also be difficult as there isn't a large community in the North London area that listens to Comedic music. This is evident as there are a lack of said venues in the area. This would suggest that as there would be a shortage of music listeners, there would be a very small amount of people who would purchase my magazine. This would be hard to explain to the media representative. However, the photos that I would take of individuals would be easy as I would only need them to produce a comedic prop such as a hat with a spinning wheel or a tiny birthday party hat with a balloon. Also, the magazine could easily be advertised to its target audience (lovers of comedy) at stand up bars of which there are many in the North London area.
Focusing my magazine on Indie Rock venues in North London may prove to be challenging. This is due to the fact that there aren't a large amount of Indie Rock venue magazines from which I could draw inspiration from regarding colour schemes and font types. This may make it difficult when editing the front cover and double page spread of my magazine as it may be hard to make the pictures that I would potentially take of the venue to seem exciting and to capture interest from the onlooker of whom the magazine is supposed to attract in order for them to purchase the magazine. As well as this, despite there being a large amount of Indie Rock venues in the North London area, there isn't an high enough amount of music venues to have a large continuity of magazines, each one about a different venue, to continue using the same formula or to move concentration of venues to another area of London which would mean going against the brief requirements. This would most likely result in an inability to answer the media representative when s/he would probably ask the question. However, if I were to base my music magazine on Indie Rock venues in North London, due to the large amount of venues, and because I only need to focus on one magazine cover and double page spread, I could potentially go to another venue if the first one rejects me due to my age or another factor such as a policy that they don't allow photographs of the venue.
If I were to base my magazine on an Indie Rock "artist"or "band," the main challenge would be finding someone or multiple people willing to model for my front cover and double page spread. As well as this, an obstacle may be that there aren't a large amount of Indie Rock magazines from which I can draw inspiration concerning colour schemes and font types. However, the photos for the front page and the double page spread would be easy to take and due to the small amount of Indie Rock magazines, there would be a very small amount of competition against my magazine if it was to be accepted.
To conclude, I will be basing my magazine on an Indie Rock "artist" simply because it is the only one of my initial ideas in which the positives outweigh the negatives.
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