Max Postyn Media Units 3 And 21 Coursework: Learning Outcome 3 (U3): Be able to create production materials for an original media product to a client brief (P4, M3)

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The Sugardaddies have had a very busy year. Their hit song, "Do you know the Cupcake Boy?", went straight to the top of the charts. Owing to its runaway success, their album was green lit and will be released May 2019. They told us that after conquering North London, they have their sights set on breaking America...

We caught up with frontman Ollie, bassist Alec and drummer Jonny while they were on a break from a recording session in the Abbey Road studios.

Q: Ollie, it is common knowledge that you came up with your guys' famous song "Do you know the Cupcake Boy?". What inspired you to write such a hit?

Ollie: Well, I was at my mum's one day and saw a picture of me and my brothers eating cupcakes and covered in icing when we were about three years old. From there, the lyrics just kept on forming in my head until I came up with a tune which soon formed into the sweet track your'e hearing today.

Q: How did you guys settle on Ollie being the frontman?

Jonny: Well, when we were kids and just started learning instruments, Ollie wanted to learn electric guitar, I decided on drums and Alec decided on bass so it just seemed natural for Ollie to be the front man.

Alec: He's also completely up himself, so he just seemed the best fit.

Ollie: [laughs] All true!

Q: Seeing as you guys are triplets, do you ever pull pranks on your audience and switch instruments when performing in venues?

Alec: No! We barely know how to play each other's instruments and Ollie is only the best singer by default. Sometimes we hack each other's phones to prank each other. It doesn't help that we all had the same passcode for a while: our birthday.

Q: Any thoughts on the name of the new album?

Ollie: Honestly, right now we're trying to keep focused on writing the songs. Mainly because our label told us that the name of the album should be the least of our worries at the moment.

Q: When did you guys first form The Sugardaddies?

Alec: Well, originally we called ourselves The Pop Tart Triplets when we were like thirteen and just barely started making original music. We mainly just started doing covers of other Indie Rock bands.

Jonny: I remember we did "Song 2" by Blur pretty well.

Alec: Yeah. Then we started to do more original music around the time we renamed ourselves when we were like 16 or 17.

Q: I heard that your guys' first big show was opening for The Raizerheads. With such a big show very early in your career, were any of you nervous?

Ollie: I wasn't really. I mean, we practised a lot so I was confident that the audience was going to like us.

Jonny: I was nervous.

Alec: It was all a bit of a blur for me, really. For one reason and another [laughs].

Q: What was the worst reaction from an audience that you have ever received?

Jonny: [laughs] There have been so many! No, that would probably be when we played at a pub just before the England semi final World Cup game last summer. Loads of drunk people getting annoyed. Throwing stuff at us and booing us off the stage 'cos they thought the game already started and that we were keeping them from watching it when in reality it would start in like 20 minutes.

Alec: I think we lost that match anyway, so maybe we should've just carried on!

Q: For someone who has never heard of you guys, how would you describe your music?

Ollie: I'd say that we're like a slower paced Nirvana or like a low-fi U2 if this hypothetical person
would know what we're getting at.

Q: What would be the ultimate goal for you guys as a band?

Jonny: Well, I've always wanted to tour Asia, so that would be the big one for me.

Alec: To get so big that we get asked to play the 21st century equivalent of Live Aid.

Ollie: I want us to be the biggest Indie Rock band in history ... but for the time being I'd settle for our album to go Triple Gold at a minimum.

Photos Taken and Chosen

Me setting up the camera on the tripod

Long shot of the front man of the Sugar Daddies sitting on a couch. He was placed there as the other members of the band would be edited either side of him. He was placed in the middle as he is the main subject of the image.
In terms of mise-en-scene I used dark informal costuming of jacket and jeans because this fits with the codes and conventions of the Indie genre.

Long shot of one of the members of the band on the side of the couch. He will be edited in with the other members of the band using photoshop. I used a longshot because I wanted to show his
clothing as this is a key indicator of genre. I also wanted to create some distance between the audience and the subject. Finally, because Indie music usually involves bands rather than solo artists, longshots tend to be employed rather than closeups or medium closeups.

Long shot of one of the members of the band on the side of the couch. He will be edited in with the other members of the band using photoshop. He is wearing a white t shirt to differentiate him from the other band members. Though they are identical triplets, I wanted each of them to have a distinct personality as this helps with branding.

Mid Shot of the "frontman" smiling which will be used for the different amount of photos in the double page spread. In terms of the codes and conventions of the genre, I wanted to have him smiling because this demonstrates the lighter, more playful side of Indie. I also believe this less aggressive side will appeal more to the slightly older target demographic.

Mid shot of front man used for front cover. His other band mates will be edited in later as a different background will be used. For the front cover I wanted to create more moody anchorage as this fits the codes and conventions of the Indie genre.

Mid shot of side man of the band facing left which will be used for the front cover and will be edited with the other band members in photoshop. However, as both sidemen are facing the left, one will be flipped to the other way

Mid shot of side man of the band facing left which will be used for the front cover and will be edited with the other band members in photoshop