I believe that the most helpful piece of feedback I received from the media representative was the suggestion that instead of my magazine operating on a global scale similar to that of Pitchfork and Wired, I should make it city-centric. The formula of that idea being similar to the operation of magazines such as Vogue. The reasoning behind this idea was that as my magazine would have articles about shows happening in certain venues in certain cities, people in different locations to that of the shows would lose interest causing a decrease in my audience which would defeat the entire purpose of the expansion of my magazine. In order to do this, my expansion would be gradual. From North London to the entirety of London then city to city from there.
Another useful consideration from the media representative was that I should definitely include a physical copy of my magazine when making it. My main reason for not including the physical magazine in the pitch was because I was positive that as the magazine is new and doesn't have a large fan base, convenience stores and supermarkets wouldn't stock the magazine whereas platforms such as the App Store and Google Play Store don't care as they aren't risking capital. However, as the brief says that I must have a physical and digital copy of the magazine, I've decided that I would sell physical copies of my magazine via a subscription in which readers would have their magazines delivered to their homes. This would be how the physical issues of the magazine would be distributed until I am confident that my fan base is big enough for convenience stores and supermarkets to stock it.
However, one consideration that I did not find helpful from the media representative was that if I was to sell my magazine on the Kindle store that I should only allow it to be read on the Kindle Fire as other devices don't have coloured images. The reason why I didn't find this consideration useful was that it is up to the reader how they want their reading experience and the quality of said experience is completely up to them and is only controlled by them. Although I do see the reason why the point was made, it was ultimately decided against as it would most likely bring down sales of the magazine.
A useful piece of consideration I received is that my primary target audience should be younger than 25 to 35-year-olds. The reason behind this was because the brief said that my magazine should be based on a vibrant music scene and my older primary target audience doesn't match that description as well as my secondary target audience which was fifteen to twenty-five year olds living in North London in social grades A to C1. In response to this consideration, I have switched the primary and secondary target audiences with each other making fifteen to twenty five-year-olds my primary target audience and twenty-five to thirty five-year-olds as my secondary target audience. This would affect my magazine as some online marketing (whilst it still primarily being on Facebook) will take place on platforms such as Instagram and Snapchat as their demographic is aimed at people younger than my original primary target audience.
The media representative said that to improve my pitch, I would need to include photos more relevant to my product. For example, it would be preferable if when showing pictures to represent my target audience, I should focus less on photos that represent the target audience but rather photos that represent people that would realistically read my magazine. In response to this consideration, I have edited my magazine pitch so that the photos included have more to do with the target audience of my magazine.
Another useful piece of consideration that the media representative told me was that I should include other typefaces for both the cover and the content of my magazine other than my chosen font: Kevlar Underwear. I did however select the font Times New Roman to use for the content of the magazine such as interviews with up and coming Indie Rock bands. I did however not include it in my presentation and I didn't think about including a different font for the cover of my magazine. In response to this consideration, when making my magazine cover, I will select a secondary type face to use on my front cover to describe the contents inside the magazine.
To conclude, for my magazine product, I will originally distribute the physical copy in a subscription-based way to begin with. As well as this, when the magazine eventually expands, it will be city-centric instead of operating on a global scale as most music magazines do. I will also target my marketing primarily to fifteen to twenty five-year-olds than mainly to twenty-five to thirty five-year-olds.
The media representative said that to improve my pitch, I would need to include photos more relevant to my product. For example, it would be preferable if when showing pictures to represent my target audience, I should focus less on photos that represent the target audience but rather photos that represent people that would realistically read my magazine. In response to this consideration, I have edited my magazine pitch so that the photos included have more to do with the target audience of my magazine.
Another useful piece of consideration that the media representative told me was that I should include other typefaces for both the cover and the content of my magazine other than my chosen font: Kevlar Underwear. I did however select the font Times New Roman to use for the content of the magazine such as interviews with up and coming Indie Rock bands. I did however not include it in my presentation and I didn't think about including a different font for the cover of my magazine. In response to this consideration, when making my magazine cover, I will select a secondary type face to use on my front cover to describe the contents inside the magazine.
To conclude, for my magazine product, I will originally distribute the physical copy in a subscription-based way to begin with. As well as this, when the magazine eventually expands, it will be city-centric instead of operating on a global scale as most music magazines do. I will also target my marketing primarily to fifteen to twenty five-year-olds than mainly to twenty-five to thirty five-year-olds.
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